Divi Feature Update! Introducing Split Testing And Powerful Insights For The Visual Builder

Divi Leads is a powerful split testing system for the Divi Builder that allows you to broadcast different versions of your page to different visitors and figure out which version is most effective at converting your unique goals using powerful stats and insights. You can test different colors, different headlines or entirely different layouts and Divi Leads will tell you how each variation stacks up in the battle for more clicks, more sales and higher engagement. Once the test is over, you simply select the highest performing variation. Today, we are bringing Divi Leads to the Visual Builder where you can now create, manage and track split tests using our modern front-end interface.

The Divi Leads Advantage

Every website has a purpose. Maybe it’s trying to engage readers, sell products, or build leads. Whatever the case may be, what matters most is how effective your website is at accomplishing those goals. But how effective is your website really, and how would you even know? How do you validate your content and design decisions? How might certain changes to your page improve or impede your page’s effectiveness? There is only one way to figure that out: to make changes and track the outcome of those changes.

This isn’t an easy problem to solve, and the testing solutions available to most WordPress users are disparate and confusing. That’s where Divi Leads comes in. Divi Leads is a split testing and conversion tracking system built right into the Divi Builder. Since Divi Leads is a part of Divi, it has the unique advantage of understanding all of the content on your page and the unique ability to integrate at the module, row and section level. With Divi Leads, you can test anything, set specific goals and figure out how each change you make improves or decreases your conversion rate.

Anything Can Be Tested

The Visual Builder and the Divi Leads split testing system is a match made in heaven. The beauty of Divi Leads is that it was built right into the builder, which means anything can be tested. You can test changes to individual modules, such as adjusting buttons colors or heading text, or you can test entirely different sections of content. You can start big and narrow your focus with each test, systematically improving your page and reaping the rewards.

When you start a test, Divi Leads will duplicate your test subject (whether that test subject is a module, row or section). You can then make changes to each variation independently. Once your two variations are ready, Divi Leads will display each version to different visitors and track the results. You can create an unlimited amount of variations. Want to know which headline is most effective at grabbing your visitor’s attention and reducing bounce rates? Try out 10 if your favorite headlines and see which one comes out on top!

Intelligent Goal Selection

When you create a new split test, you give Divi Leads a goal. Any module, row or section on your page can be a goal. Depending on the goal you select, Divi Leads will track unique statistics that can be used to determine the conversion rate of that goal. If you select the Shop Module as your goal, Divi Leads will track sales statistics to determine how changes to your page increase or decrease sales. If you select the Email Optin module as your goal, Divi Leads will track subscriber activity to determine how changes to your page affective the growth of your email list. If you select the Contact Form as your goal, Divi Leads will track form submissions to determine how changes to your page affective lead generation. Since Divi Leads is built right into the builder, you can get very specific with your goal and Divi Leads will take care of the rest.

Backed by Powerful Insights

After you start a split test, Divi Leads will begin tracking the results immediately. These results are presented in a series of graphs and charts that show you exactly how well each version of your subject is performing. After enough data has been collected, it will become clear which test variation is the best. When you end your split test, you can easily select your highest performing variation as the winner.

Starting A Split Test

Starting a split test is easy. Simply right click on any element on your page and choose the Split Test option. Whatever item you have chosen to test will be automatically duplicated so that you can begin customizing both variations. If you want to test more than one variation, simply duplicate the item. You can create an unlimited amount of testing variations.

In this Visual Builder, you can cycle through each split testing variation using the arrows that appear when hovering over the test. As you cycle through, you can edit each version individually. You can also get a list of all split testing variations in Wireframe Mode.

Selecting Your Goal

After you have selected your split testing subject, you will be asked to select your goal. Every page has a purpose, and every page should have a clearly defined goal. This is the thing you want your visitors to do when they land on your page and as you move them along your conversion funnel. In Divi, any module can be a goal. Depending on which module you select as your goal, Divi Leads will track a different set of statistics that will help you determine the effectiveness of each split testing subject variation.

Let’s consider the following example. You run a local coffee roaster and sell bags of coffee through WooCommerce using the Divi Shop Module. On your sales page, you have a Header Module, a row of Testimonial Modules and the Shop Module that displays your list of products. Your goal is for people to purchase coffee through the Shop Module, and you want to increase conversion rates as much as possible.

You have 20 testimonials from your customers, but you only want to display 3 of them on the page. How do you decide which 3 of your 20 testimonials are the best? These testimonials are very important and will have a direct impact on sales through the Shop Module on the same page. This is the perfect time to use Divi Leads to test different testimonials to see what impact they have on sales. The Testimonial Module is your split testing subject, and the Divi Shop Module is your split testing goal. Once you have started a split test on the row of Testimonial Modules, Divi Leads will display different testimonials to different visitors and track which visitors are more likely to purchase coffee through the Shop Module. After the test has been running for a while, it will be clear which testimonials are most effective at converting sales and you can end the test and use the highest converting variation.

Viewing The Results

While a split test is running, it’s easy to view the results by clicking on the stats icon. This icon will appear amongst the split testing subject’s hover buttons. Stats are displayed in a series of tables, charts and graphs that give you a clear picture of the effectiveness of each variation and how it compares to other variations in the test.

Split testing is an amazing tool that gives you the insight you need to make informed and effective decisions about the design and content on your page, and now it’s easier than ever to put your pages to the test thanks to Divi’s intuitive Visual Builder interface and the new Divi Leads integration. We hope you enjoy the update, and don’t forget to check back next week for even more great Divi features coming your way 🙂